News
Why Luxury Brands Are Losing Gen Z Customers
Why Luxury Brands Are Losing Gen Z Customers "This industry really walked away from Gen Z." That's not a critic's line. That's Bain's own luxury...
South Africa's Luxury Sunglasses Market Is Growing Faster Than the UAE's
South Africa's Luxury Sunglasses Market Is Growing Faster Than the UAE's South Africa's luxury goods market, including luxury eyewear, is growing at around fifteen percent...
Shades in the City After Dark: An Evening of Style, Conversation and Curated Luxury
30 July 2026, Sandton Some evenings are about the guest list. Others are about the setting. Shades in the City: After Dark...
Sport and Style: How to Show Up at the World's Biggest Events
Sport and fashion have been borrowing from each other for decades. What started as athletic performance wear slowly became a cultural language, a way of...
The Art of Shopping
Shopping was never supposed to feel like this. Not like a transaction. Not like a chore. At its best, it was always supposed to feel...
EYEWEAR QUIETLY STOLE THE SPOTLIGHT AT THE MET GALA 2026
From tinted lenses to bold optical frames, the accessory that defined fashion's biggest night The Met Gala does not do subtle. Every May, the steps...
The Power of Shade: Red Carpet Sunglasses That Make the Moment
The red carpet is no longer just for bold lip colours and statement jewellery; designer sunglasses have officially claimed their place among the most powerful...
What Your Frames Say About Your Aesthetic: A Guide for the Micro-Style Era
Fashion in 2026 is not about following a trend. It is about knowing which one was already yours. The era of the single dominant...
SHADES IN THE CITY: THE LUXURY EYEWEAR & SUNGLASSES CAMPAIGN THAT MADE JOHANNESBURG THE MAIN CHARACTER
Shades In The City: The Guide to Johannesburg's Luxury Eyewear TrendFreckle Eyewear’s "Shades in the City" campaign redefines luxury designer sunglasses by placing Johannesburg style...