Ray-Ban has appointed ASAP Rocky as its First Ever Creative Director
Ray-Ban has named A$AP Rocky as its first-ever creative director, with a special focus on its music-driven division, Ray-Ban Studios.
In his new role, Rocky will bring his unique vision to Ray-Ban Studios, leading creative initiatives and influencing the future direction of the brand’s design and image.
Rocky’s debut collection for the eyewear label, owned by Essilor Luxottica, is set to launch in April.
“I’ve always admired how Ray-Ban stays true to its roots while continually evolving,” said A$AP Rocky. “I’m thrilled to contribute to such a strong legacy and help shape the next chapter for an iconic brand like Ray-Ban.”
“Ray-Ban is more than just eyewear; it’s a lifestyle. For almost 80 years, the brand has been worn by the most iconic musicians, artists, actors, and heroes, influencing and reshaping culture. Today, we’re proud to welcome A$AP Rocky into our family. As a visionary artist and creator, his ability to push boundaries across diverse creative fields aligns perfectly with Ray-Ban's DNA. This partnership strengthens our commitment to innovation, boldness, and pioneering spirit. The future begins now!” said Leonardo Maria Del Vecchio, President of Ray-Ban.
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